Michael Thornton

Investigative Journalist Covering Gambling Psychology and Consumer Behaviour

Michael Thornton is an investigative journalist whose work examines the intersection of gambling, psychology, and consumer decision-making. He specialises in analysing player motivation, cognitive biases, risk perception, and the behavioural design techniques used in modern gaming platforms. His reporting frequently explores how reward systems, near-miss effects, and personalised digital experiences influence engagement and long-term player habits.

With more than a decade of experience covering behavioural science and technology, Thornton is known for translating academic research into practical insights for readers interested in the psychology of gaming, online behaviour, and digital entertainment culture.