Dr. Eleanor Hayes

Dr. Eleanor Hayes is a journalist and researcher specialising in behavioural psychology, gambling behaviour, and digital habit formation. Her work focuses on the cognitive mechanisms behind risk-taking, reward anticipation, decision-making under uncertainty, and the psychological impact of modern gaming environments. She regularly writes long-form analyses exploring how technology, platform design, and behavioural economics influence player behaviour across digital entertainment ecosystems.

Before moving into journalism, Hayes worked in academic research examining compulsive behaviours and reward-processing systems. Her reporting combines scientific evidence with accessible storytelling, making complex psychological concepts understandable to a broad audience.